London, 31 March 2011: GroupM Entertainment and Sony Pictures Television's 2waytraffic have combined forces to launch the world's first ever magic based game show to the global market, as they bring Impossible? to MIP TV next week.
Created by UK production house, Gogglebox Entertainment, and co-produced with GroupM Entertainment, Impossible? is a high stakes, battle of wits between contestants and a professional illusionist.