FOR IMMEDIATE RELEASE
Sony Pictures Television – Kids Launches Kidzuko Today, a New Kids Destination Featuring the Studio’s Classic Franchises, New Originals & More on YouTube
Culver City, Calif. (September 19, 2024) – Sony Pictures Television – Kids (SPT-Kids) has launched Kidzuko, a YouTube hub channel curated for kids ages 3-8 years-old to access the studio’s rich library of content digitally. The debut of this new destination is part of SPT-Kids’ multi-platform franchise strategy which aims to meet kids where they are consuming content most, leveraging YouTube as a point of entry to integrate the company’s IP and grow awareness with the targeted demo.
Beginning today, Kidzuko will showcase new live streams, full episodes, brand new originals, clips, shorts, educational content, and playlists from SPT-Kids’ most popular and trusted shows worldwide. From global renowned hits such as Octonautsand The Creature Cases to evergreen classics like Peter Rabbit to character-driven stories for a new generation including Chico Bon Bon: Monkey with a Tool Belt, Kidzuko offers kids a single destination to watch shows that spark curiosity and imagination. Whether they want to explore the depths of the ocean, get to grips with monster machines or solve wildlife mysteries, there will be something for everyone on Kidzuko - all with guaranteed laughter along the way.
“As the entertainment landscape continues to evolve, digital has become a key pillar of our approach to launching and building IP because of the increasing time kids are spending consuming content on YouTube,” said Joe D’Ambrosia, EVP & General Manager, Sony Pictures Television – Kids. “We created Kidzuko as a fun destination for kids to learn and grow that also celebrates characters and stories from the vast and iconic library that Sony is most known for around the world.”
About Sony Pictures Television
Sony Pictures Television (SPT) is one of the television industry’s leading content providers, producing, distributing and carrying programming worldwide in every genre and for every platform. In addition to managing one of the industry’s largest libraries of award-winning feature films, television shows and formats, SPT is home to a thriving global content business, operating a robust portfolio of wholly-owned and joint-venture production companies across the U.S., Europe, Latin America, and Asia Pacific, as well as linear and digital channels around the world. SPT is a Sony Pictures Entertainment company, a subsidiary of Tokyo-based Sony Group Corporation.