Press Releases

September 20, 2016 - CULVER CITY, CA - Sony Pictures' virtual reality (VR) group and Madison Wells Media's Reality One today announced a partnership to develop a slate of VR content.

Under the terms of the deal, Reality One will partner with Sony Pictures' VR group to produce and finance new VR experiences based on the studio's films and franchises as well as original intellectual property. Global distribution of VR content will be managed by Sony Pictures, starting later this year.

Commenting on the announcement, Tom Rothman, Chairman, Sony Pictures Motion Picture Group said, "Sony is a company born of technological innovation and SPE born of storytelling. VR is the next frontier in the intersection of those two forces and today we join Madison Wells' Reality One, who has already done some of the coolest stuff out there, to push those boundaries. Fun!"

"Clint Kisker and I founded Reality One to create immersive content from the world's best storytellers and we believe this landmark partnership will allow both Sony Pictures and Reality One to take maximum advantage of Sony's wealth of intellectual property, relationships with established storytellers and willingness to experiment with new technologies," said Gigi Pritzker, co-founder of Reality One.

Jake Zim, Senior VP, Virtual Reality at Sony Pictures added, "Through this groundbreaking pact with Reality One, Sony Pictures will expand our efforts to develop new audiences and new revenue from our studio's content, leverage longstanding relationships with some of the best creative minds in the business, and explore exciting opportunities for high-quality, interactive storytelling in this new medium."

Zim and Sony Pictures' virtual reality group are tasked with building a slate of narrative VR content for the studio's motion picture group, working closely with a team of professionals from across the studio dedicated to the production and distribution of VR.

Reality One was co-founded by Gigi Pritzker and Clint Kisker in 2015 to develop, produce and publish the world's best immersive media content driven by well-known IP and original IP from established creators. They recently co-produced and co-published Gnomes and Goblins, an original production in partnership with Wevr that offers a unique opportunity to explore an enchanted VR world created by Jon Favreau.

The deal was negotiated by Clint Kisker along with Latham & Watkins LLP for Reality One, and by Zim, Jay Galston and Manatt, Phelps & Phillips for Sony Pictures.

ABOUT REALITY ONE Founded in 2015 by Gigi Pritzker and Clint Kisker, Reality One is a premium immersive media content company dedicated to producing and distributing the highest quality VR and AR experiences created by the world's best storytellers. The company is based in Los Angeles, California and, along with OddLot Entertainment and Relevant Theatricals, is a subsidiary of Madison Wells Media, a diversified premium content company. For additional information, go to http://www.reality.one.

ABOUT SONY PICTURES ENTERTAINMENT (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.

Sony Pictures: Jason Allen / 310-244-3502 / jason_allen@spe.sony.com

Reality One: Michael Goldberg / 310-986-6629 / mgoldberg@hstrategies.com