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CULVER CITY, CA, December 15, 2015 - Sony Pictures Motion Picture Group has promoted veteran Screen Gems executive Pam Kunath to the newly-created position of Executive Vice President, Content Strategy. The announcement was made today by the Motion Picture Group's Chairman Tom Rothman, and President Doug Belgrad, to whom she will now jointly report.

In her new role, Kunath will be responsible for coordinating and leveraging the studio's branded content across all distribution channels. She will work across departments and production units and closely with Sony Entertainment's strategy EVP, Kunimasa Suzuki, and the Motion Picture Group's consumer marketing EVP, George Leon.

Commenting on the announcement, Rothman said, "We are building numerous branded franchises, from Spider-Man to Ghostbusters, Resident Evil, Smurfs, Hotel Transylvania, Jumanji, and many others, and are developing long term strategies for their transmedia exploitation. Pam is the perfect executive to spearhead this effort. She has helped build Screen Gems into one of the most nimble, profitable film operations in the business, with strong franchises that have worldwide appeal. In this new position, we will tap her considerable expertise, global perspective, and keen commercial sense to expand the depth and reach of Sony Pictures' film franchises."

Kunath joined Sony Pictures in 2001, and has held a variety of executive roles at the studio's Screen Gems label. Since 2009, she has served as EVP and General Manager at Screen Gems, working alongside Screen Gems president, Clint Culpepper, and providing strategic and tactical guidance across the label's activities. Screen Gems is home to successful genre franchises including Resident Evil, with five films totaling over $900 million at the worldwide box office, and Underworld, with four films totaling more than $450 million at the worldwide box office. The label's most recent release, The Perfect Guy, opened at #1 and went on to gross over $57 million at the U.S. box office.

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.

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