FOR IMMEDIATE RELEASE

George Chien Named Executive Vice President, Networks, Asia-Pacific For Sony Pictures Television

George Chien has been promoted to executive vice president, networks, Asia-Pacific for Sony Pictures Television (SPT), it was announced today by Andy Kaplan, president, worldwide networks, to whom he reports.

In this role, Chien will now manage P&L for SPT's television networks in the Asia-Pacific region as well as continue to provide leadership to channels including Animax, AXN, Sony Entertainment Television (SET), BeTV and ONE in Asia; Animax, AXN and AXN Mystery in Japan; Animax and AXN in Korea. Chien will continue to work closely with SPT's Indian channels business, Multi Screen Media Private Limited, which operates and distributes SPT's cable and satellite networks SET, SAB, PIX, MAX, MIX, SIX and AATH. Additionally, Chien oversees SPT's interests in Australian joint venture TV1/SF.

"Capitalizing on George's strong relationships in greater Asia, as well as his fiscal and regional expertise, our networks in Asia-Pacific work together as one entity and benefit from his leadership," said Kaplan.

Most recently, Chien served as senior vice president, networks, Asia-Pacific since June 2010 where he developed business opportunities to help expand SPT's portfolio in the region. SPT channels in Asia-Pacific currently reach a total of 577 million households. Previously, Chien served as vice president, international networks for the company, since 2007 and beforehand, served as executive director, international networks. He joined the company in 2001 as manager, international networks and was promoted to director in 2003. Prior to SPT, he served as senior business consultant in the financial controls group for Walt Disney Pictures and Television. Additionally, Chien was a talent agent trainee at United Talent Agency in Los Angeles and was a senior auditor for Ernst & Young LLP in Miami, Florida. Chien holds a bachelor of business administration from the University of Miami and is a certified public accountant.

Additionally, Chien sits on the boards of the MSM India channels, AXN Japan, Animax Japan and Australian joint venture TV1/SF, as well as the two joint ventures in Korea, AXN Korea and Animax Korea.

Contact:
Amanda Rose
Coordinator, Communications
amanda_rose@spe.sony.com
310-244-3795