FOR IMMEDIATE RELEASE
"Men In Black™ 3" Has Its Moment In Time As Time Capsule Begins Cross Country Tour
CULVER CITY, CA (May 4, 2012) - Yesterday, in anticipation of the nationwide release of the action adventure comedy Men in Black™ 3, in theaters May 25, the cast and filmmakers donated memorabilia from the film into a time capsule that will begin a cross country tour next week. Following the tour, the time capsule will be locked away for 43 years - mirroring the jump back in time from 2012 to 1969 that Agent J experiences in the film.
The Men in Black™ 3 time capsule was dedicated at an event at the Four Seasons hotel in Beverly Hills, where the movie's stars Will Smith, Tommy Lee Jones, and Josh Brolin, as well as director Barry Sonnenfeld, contributed a neuralyzer, sunglasses, and other props and costumes from Men in Black™ 3 to the time capsule.
Next week, the time capsule will travel to San Francisco, San Diego, Las Vegas, Phoenix, St. Louis, Dallas, and Miami, where local television press will contribute items that represent their cities. The time capsule tour will end in New York City, where it will make appearances at the Intrepid Sea, Air and Space Museum and at the World Premiere of the film. Following the movie premiere, the time capsule will be entrusted to NASA, which will lock away the capsule at Cape Canaveral for 43 years.
Commenting on the announcement, Sonnenfeld said, "In Men in Black™ 3, Agent J goes back in time 43 years to 1969, and it's exciting to think that 43 years from now, we will have the same chance when we open up this time capsule. It's full of great memories of the making of this movie and I can't wait to see what all of the tour cities contribute."
For photos and B-roll of the event, please visit www.sonypicturespublicity.com.
In Men in Black™ 3, Agents J (Will Smith) and K (Tommy Lee Jones) are back... in time. J has seen some inexplicable things in his 15 years with the Men in Black, but nothing, not even aliens, perplexes him as much as his wry, reticent partner. But when K's life and the fate of the planet are put at stake, Agent J will have to travel back in time to put things right. J discovers that there are secrets to the universe that K never told him — secrets that will reveal themselves as he teams up with the young Agent K (Josh Brolin) to save his partner, the agency, and the future of humankind. Barry Sonnenfeld directs the film. The film's screenplay is written by Etan Cohen, based on the Malibu Comic by Lowell Cunningham. Walter F. Parkes and Laurie MacDonald produce, and Steven Spielberg and G. Mac Brown are the executive producers.
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steve_elzer@spe.sony.com