Press Releases

CULVER CITY, Calif. (March 22, 2012) - The theme song to the highly anticipated action adventure comedy MEN IN BLACK™ 3, titled "Back In Time," has been written and recorded by RCA Records/Polo Grounds Music/Mr. 305 recording artist Pitbull, it was announced today by Lia Vollack, President of Worldwide Music for Sony Pictures. The song will be available as a digital single and released to radio on March 26. MEN IN BLACK 3 will be released in 3D in theaters nationwide on May 25, 2012.

"Back In Time" was written for the film by Armando C. Perez (Pitbull), Marc Kinchen, Adrian Trejo and Urales Vargas and features a sample of the 1950s hit "Love is Strange," written by Sylvia Robinson, Ellas McDaniel and Mickey Baker, which went to #1 for the R&B duo Mickey & Sylvia.

"It's an incredible honor to be a part of such an amazing franchise as Men in Black and I have so much respect for Will Smith, especially with our similar musical backgrounds," says Pitbull. "Wanting to keep the music fun yet modern, we used the slogan of the movie and flipped it back into the song that 'in order to understand the future, you have to go back in time.'"

Barry Sonnenfeld, the director of the film, added, "My 19-year-old daughter turned me on to Pitbull. I'm thrilled that he wrote such a great song for our movie that totally gets it."

In MEN IN BLACK 3, Agents J (Will Smith) and K (Tommy Lee Jones) are back... in time. J has seen some inexplicable things in his 15 years with the Men in Black, but nothing, not even aliens, perplexes him as much as his wry, reticent partner. But when K's life and the fate of the planet are put at stake, Agent J will have to travel back in time to put things right. J discovers that there are secrets to the universe that K never told him -- secrets that will reveal themselves as he teams up with the young Agent K (Josh Brolin) to save his partner, the agency, and the future of humankind. Barry Sonnenfeld directs the film. The film's screenplay is written by Etan Cohen, based on the Malibu Comic by Lowell Cunningham. Walter F. Parkes and Laurie MacDonald produce, and Steven Spielberg and G. Mac Brown are the executive producers.

ABOUT PITBULL
Global pop sensation Pitbull's critically acclaimed sixth studio album, PLANET PIT, was named Best Party Album by Entertainment Weekly. The album features pop music luminaries such as Marc Anthony, Enrique Iglesias, Jamie Foxx, and Chris Brown as well as star-studded producers Dr. Luke, Max Martin and David Guetta. The album's knockout single, "Give Me Everything," featuring Ne-Yo, Nayer and Afrojack, reached #1 on the Billboard Hot 100, Top 40 Mainstream and Rhythm charts. In addition to his chart-topping success, Pitbull starred in the season premiere episode of VH1's music documentary series BEHIND THE MUSIC and is currently spotlighted in this month's GQ Magazine. He has also been nominated for an outstanding 11 awards at this year's Billboard Latin Music Awards and will receive the BMI Latin Music Awards President's Award, the top honor at the ceremony.

ABOUT SONY PICTURES ENTERTAINMENT
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; home entertainment acquisition and distribution; worldwide television networks; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 142 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

FOR MORE INFOMRATION:
Todd Kaplan
Director, Media Relations
Sony Pictures Worldwide Marketing and Distribution
(310) 244-2505

Pitbull (Artist Contact):
Tom Muzquiz
Sony Music Entertainment
(310) 272-2638
tom.muzquiz@sonymusic.com