Press Releases

Culver City, CA (February 28, 2012) - Beginning next month, Sony Pictures will host workshops on digital workflows supporting Sony's new F65 CineAlta™ digital motion picture camera. The workshops, which will be conducted at Sony Pictures Studios in Culver City, California, are designed to educate qualified directors, cinematographers and other film industry professionals.

"The F65 has generated a lot of enthusiasm among directors and cinematographers impressed by its outstanding image quality and performance, which, some say, rivals 35mm film," said Gary Martin, President Production Administration at Sony Pictures Entertainment. "Our intent is to help filmmakers get the most from this exceptional new camera."

"We already have one production shooting with the F65 and soon expect many more," added Chris Cookson, President, Sony Pictures Technologies. "The F65 workshops offer professionals an opportunity to see the camera in action and focus on workflows that maximize image quality and production efficiency."

The workshops will begin in March and run for approximately six weeks. They will be held on Stage 7 at Sony Picture Studios and will feature a functioning, end-to-end production and post production workflow. The workflow will include two F65 cameras, with Leica Summilux-C and Fujinon lenses available, and a dressed and lit set for various shooting angles. A Digital Imaging Technician will be on stage along with an operating dailies solution. It will also be linked to Colorworks, Sony Pictures Studios' digital intermediate facility, where 4K F65 camera data will be evaluated in a digital intermediate color grading suite.

"Feedback from our members on the 3D training program with Sony was tremendously positive and we're thrilled to collaborate again to offer this opportunity to gain first-hand, working knowledge of this exciting new camera," said Steven Poster, ASC, National President, International Cinematographers Guild, Local 600.

The workshops will precede the official opening of the Sony Digital Motion Picture Center (DMPC) planned for May 2012. Sony DMPC will be run by Sony Professional Solutions of America to support the Sony F65 and other large sensor format acquisition systems.

ABOUT SONY PICTURES ENTERTAINMENT
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 142 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.