Press Releases

London - (March 31, 2011) - Sony Pictures Television (SPT)'s 2waytraffic has sold the popular dance competition format Dancing Nation (Baile País) to broadcasters in Brazil, Australia, Ukraine and the Philippines. The recent sales place Dancing Nation across four continents including the original broadcast in Argentina. The format, which SPT acquired from Ideas Del Sur, will be available at MipTV. The announcement was made by Ed Louwerse, managing director, 2waytraffic International, SPT.

In Brazil, TV Globo has acquired the format. Meanwhile, in Australia, NINE Network has closed a deal for a one-hour special to air in April and in Ukraine, 1+1 has commissioned 12 episodes of the format to begin airing in the fall. Additionally, TV5 in the Philippines has commissioned 13 one-hour episodes to air later this year.

"Dancing Nation has become a global sensation," said Louwerse. "This is just one of the many SPT formats that have demonstrated an ability to successfully travel and create compelling viewing around the world."

Dancing Nation is an uplifting dance competition that unites people nationwide in a collective effort to raise money for local charities and organizations. Men and women of all ages with diverse occupations and backgrounds join forces in a unique display of solidarity as teams perform routines and are cheered on by the cities they represent. In a movement that grips an entire country, Dancing Nation illustrates how hundreds of people can come together to dance for a worthy cause.

Dancing Nation, which was hosted by local celebrity, Marcelo Tinelli, first aired in Argentina in May 2010 on Channel 13.

About Sony Pictures Television

Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment around the world and for every platform: broadcast and cable television, first-run and off-network syndication and digital distribution. In addition to one of the industry's largest libraries of feature films and television shows, SPT boasts a current program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. Internationally, SPT is a leader in local language productions around the world, some of which are co-produced with local partners, and sells SPE-owned formats in approximately 70 countries. To better serve its clients and partners worldwide, SPT maintains offices throughout the world, including Argentina, Australia, Brazil, Canada, France, Germany, Hong Kong, Hungary, India, Italy, Japan, Korea, Mexico, the Netherlands, the People's Republic of China, Russia, Singapore, Spain, Venezuela and the United Kingdom. SPT's worldwide television networks portfolio is a key strategy in SPE's long-range commitment to the global marketplace, with 132 channel feeds, which are available in more than 142 countries reaching more than 500 million households worldwide. SPT also creates original content for and manages SPE's premium video website, Crackle. Additionally, SPT owns Dutch entertainment company 2waytraffic, production company Embassy Row and Sony Movie Channel, and is a part owner of cable channel GSN, new 3D channel 3net, FEARnet, the premier horror/thriller website and VOD service, and national media sales company ITN Networks, Inc. SPT advertiser sales is one of the premiere national advertising sales companies, handling the commercial inventory in SPT's syndicated series as well as in all of SPE's digital businesses in the United States. SPT (www.sonypicturestelevision.com) is a Sony Pictures Entertainment company.